Designing the Deal – Mastering B2B PoCs

Date: March 6, 2025
 
Location: Online on Zoom
 

Join us for this comprehensive full-day workshop tailored to B2B sales with a dedicated focus on guiding startups through the journey from initial matchmaking meetings with corporate or public sector entities to designing successful deals. Our workshop aims to equip you with the essential tools to secure more successful collaboration deals.

In this full-day pilot sales workshop you will learn:

  • The importance of formulating common and measurable goals
  • How to map stakeholders and decision-makers
  • How to carry out a professional needs assessment
  • How to present your solution so that it matches customer’s challenges and business pains
  • The success factors and the different criteria used by the public sector and private companies e.g. the decision-making processes and the procurement rules
  • How to deal with opposition, negotiate the pilot price and close the deal

During the workshop, you will also have the chance to share experiences with other startups.

Who can participate?

Startups that have participated in Ignite Sweden’s matchmaking process (Customer Validation Sprint) are eligible for this workshop. Please note that priority will be given to startups that have had meetings with potential customers through Ignite Sweden in the past calendar year, as we have limited capacity with only 8 spots available for this full-day workshop. Startups in an excellence incubator program are not eligible to participate. Your participation is funded by Vinnova. More information below.


Meet our Head of Sales Coaching, Christian Malmsten

The mastermind behind the development of the unique methodology for Ignite’s successful sales process will be your coach for this session! Christian’s wealth of experience has helped startups successfully sell their solutions to B2B customers, resulting in over 700 collaborations between startups and corporates since 2017!

Christian is an experienced coach and salesman who has worked in sales for 26 years. For over a decade, he has helped over 300 startups within areas such as IT, ICT, sustainability, and life science achieve their goals.

IMPORTANT INFORMATION REGARDING YOUR PARTICIPATION

This workshop is part of the Ignite Collaboration Mastery. Your participation is funded by Vinnova (referred to as “Verifieringsmedel” in Swedish) to support your efforts in finding potential customers to verify your innovation, covering the cost of the workshop.
The funding allocated for the workshop will be 7,000 SEK. Participants will be required to sign a consent form allowing Ignite Sweden to receive this funding. Our team will provide instructions on how to proceed.
Click here to read more about this funding here

Startups receiving Vinnova’s verifieringsmedel funding through an excellence incubator program are not eligible to participate. If you are a startup in an excellence incubator program, contact us at info@ignitesweden.org to check eligibility.
Please note that a 2000 SEK no-show fee will be charged directly to your company if you fail to inform us that you cannot attend within 48 hours prior to the workshop.

How to join this event

Don’t forget to navigate to “Events” and apply to join this event once you have completed your company’s profile, otherwise we won’t get your application.

Please note that our matchmaking meetings are carefully curated based on a potential business opportunity. Unfortunately, we cannot guarantee that there will be any matches for your startup or how many meetings each startup will get.

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