Ignite Sweden Featured Again in Harvard Business Review

Researchers Medhanie Gaim and Sujith Nair from Umeå University studied 150 matchmaking meetings arranged by our initiative with the aim of understanding how startups can land a second meeting with a corporate partner after their initial one.

“For startups, even securing an initial meeting with a corporation can be tough — let alone establishing a partnership,” explain the researchers. “Initiatives such as ‘speed-dating’ events, where multiple startups pitch to corporate representatives, can facilitate the process. Despite such efforts, startups are still unlikely to capitalize on this crucial first encounter”.

In the article, the authors shared the best practices that helped the observed startups get that second meeting, as well as a list of do’s and don’ts for securing a successful first meeting with a corporation that can lead to a future collaboration.

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